All work
Website Redesign
Illustrative exampleA redesign that paid for itself
A dated site rebuilt into a fast, modern, SEO/GEO-ready experience — visibility and conversions up.
2.1×
organic traffic
Category
Website Redesign
Year
2024
Impact
2.1× · organic traffic
The challenge
Lumen's site looked dated and loaded slowly — and neither Google nor AI assistants surfaced it.
Our approach
We rebuilt it on a fast, modern stack with SEO and GEO baked in: clean structure, schema.org data and an llms.txt so search engines and AI assistants both understand it.
The outcome
Organic traffic roughly doubled and the brand finally looks the part.
Stack
Next.jsRedesignSEOGEOCore Web Vitals
Next project
An e-commerce that merchandises itself