An e-commerce that merchandises itself

An AI-automated store: product copy, recommendations and support that run without a dedicated content team.

+34%

conversion rate

The challenge

Aurora's small team couldn't keep product pages, recommendations and support running at the pace the store needed — content and replies were always behind.

Our approach

We built an AI-automated storefront: on-brand product copy generated automatically, AI recommendations, and an automated support assistant — with a human approval step where it matters.

The outcome

Conversion rose 34% and the catalogue stays fresh without a dedicated content team.

Stack

AI contentRecommendationsSupport assistantNext.jsHeadless commerce

Next project

Social on autopilot, on brand